Technical SEO

What is Technical SEO?

 If you are doing a expert seo audit for a actual business, you are going to should suppose like a Google search first-rate Rater AND a Google search engineer to offer real long time price to a consumer.
Google has a long list of technical requirements it advises you meet, on pinnacle of all the things it tells you now not to do to optimise your internet site.
assembly Google’s technical tips is no magic bullet to fulfillment – however failing to satisfy them can effect your rankings in the long run – and the unusual technical trouble can virtually significantly effect your whole site if rolled out across a couple of pages.
The advantage of adhering to technical guidelines is mostly a second order benefit.
You don’t get penalised, or filtered, when others do. while others fall, you rise.
in the main – individual technical issues will now not be the motive you have ranking problems, but they nonetheless need addressed for any 2d order advantage they provide.

when making a domain for Google in 2017, you really need to remember the fact that Google has an extended list of things it will mark sites down for, and that’s normally vintage-faculty search engine optimization procedures which are now classed as ‘web spam‘.
Conversely, web sites that are not marked down aren't demoted and so improve in scores. websites with higher rankings select up greater natural hyperlinks, and this method can glide a remarkable page speedy to the top of Google.
So – the sensible issue for any webmaster is to now not supply Google ANY reason to DEMOTE a site. Tick all the bins Google inform you to tick.
i've used this easy (but long run) strategy to rank on page 1 or thereabouts for ‘seo’ within the uk over the last few years, and pressure one hundred thousand relevant organic traffic to this website, each month, to simplest approximately 70 pages, with out constructing any links over the last few years (and very much operating on it element-time):